Browsing All Posts filed under »Marketing«

Coca-Cola Has Just Made the Greatest Marketing Decision Ever Recorded

August 21, 2012

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There are a lot reasons why I am a fan of Coca-Cola. However, I have one more reason today and it trumps all the others. I can’t remember ever not loving a Coke. Some of my fondest childhood memories included a Coca-Cola, as it is formally known. Perhaps the greatest of these was sitting on […]

I Told Him to Aim His Bullets Toward the Hospitals

August 15, 2012

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It must have made an impression. Three times within a week of reading it I made reference to it.  The “it” was an analogy from Jim Collins on the wisdom of firing bullets first before firing cannonballs. The most notable was when a new acquaintance asked if he could stop by my office and get […]